How do promotions typically affect sales and brand health?

How do promotions typically affect sales and brand health?

• A. They always improve long-term brand health.
• B. Promotions boost short-term sales and trial, but excessive use can erode margins, price expectations, and long-term brand value if not paired with value-building.
• C. They have no effect on margins.
• D. They primarily hinder customer loyalty.

Answer: (B)